Back in my healthcare marketing days, I returned to our
offices late one night with a BOLD! idea in mind.
On each of our marketing team's office doors I hung a
shower curtain rod and a colorful shower curtain. On each
desk I left buttons that read: Your Marketing Team
Invites You To Shower With A Friend!
You can imagine the *What the heck?!* comments from other
departments that passed down our hall that day.
I encouraged our staff to toss everything else aside
and buddy up for the day to create some innovative approaches
to marketing our healthcare programs to women. We were
already successfully responding to the fact that at the
time, 76% of health care decisions were being made by
women for themselves and their families. But it was time
to ramp up the creativity.
It was a smashing success.
I don't know about you, but sometimes the best ideas
come to me in the shower…but how DO you create a
tastefully appropriate shower scene at work?! Hang shower
curtains, create a few big buttons and hope your staff
doesn't write you off as *gone off the deep end*…as
you get to work igniting BOLD! new ideas and possibilities
together.
The BOLD! Factor in action...innovate by setting
a new stage: where do your most creative ideas come to
you?!
Return to Walking The Talk Index
© 2005-2007 Ann Ulrich, BOLD! Companies of Ann Ulrich Inc. All rights reserved.
Ann Ulrich is an award-winning business owner and nationally-recognized motivational business speaker. As President of BOLD! Companies of Ann Ulrich Inc., Ann was selected for The Business Journal's Women in Business Award as a 2005 Changemaker. Ann created The BOLD! FactorTM keynotes, workshops, retreats and video. Ann works with leaders and teams who want to ignite big BOLD! results in key areas: leadership, accountability, internal and external connections, presence and professionalism.
Call Ann Ulrich for a BOLD! impact at your next meeting or event: 612.379.1010. Visit online: www.AnnUlrich.com
