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Keynotes
Seminars
The System
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"Igniting The BOLD! FactorTM
in work + life is all about standing strong in the
best of who you are, stepping up to make things happen,
and keeping the *zip* in your zippity-do-da.
You get to choose your attitude. Leverage your unique
gifts + talents. Create your own new opportunities
instead of waiting for success to fall in your lap.
Don't squander precious time or energy on anything
less than your brightest, boldest vision for yourself.
Igniting your BOLD gets you going...and gets you there."
- Ann Ulrich |
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Ask Ann
Column
Send Your Question to Ask Ann!
Ask
Ann
BOLD Strategies For Success
Business Owner, Santa
Fe, Asks Ann!
I'd like to expand my business by adding speaking services,
but am not sure what would sell. What HOT topics do you
suggest? Can you suggest popular themes that will get me
booked?
Ann Answers:
The way I like to answer this $million dollar$ question
is to liken HOT topics in speaking to HOT looks in fashion.
You can always find the lists of what's hot and *to be seen
in* when it comes to trends and of-the-moment fashion.
But can you pull that look off? Is it really YOU? Does it
extend your own true brand/identity? When you put it on,
is it the clothing that gets the attention? Or does it bring
out YOUR best, and therefore you hear *you look fabulous*...rather
than *what a great shirt*.
I know you didn't ask about fashion, we're getting there...
It's the same for speaking...you can always research the
top ten list, the trend of the moment, the hot list of what's
selling. Is Time Management in or out? What about Success?
Or Communication? Is Change selling or is it Productivity?
The answer lies in YOU. The topic or theme that may launch
you through the roof may not even appear on any hot or trend
lists. Look inside to see what lights you up in a way that
responds to a struggle in your target market. What is your
bold point of view on that? They'll pay for your expertise
and your ability to bring that message, when you connect
in your own unique way, as no one else quite can.
To learn more, read YOU ARE THE MESSAGE, by Roger Ailes.
Here's one of my favorite quotes on the subject by Henry
David Thoreau:
"Don't
ask yourself what the world needs.
Ask yourself what makes you come alive,
and go do that.
Because what the world needs
is people who come alive."
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Ask
Ann
Creating Connections
Owner, Executive Search
Firm, New York City, Asks Ann!
After three interviews, my candidate *Mary* has her fourth
and final interview tomorrow. The employer has not extended
an offer as there is a concern that, while Mary has the
background and expertise needed in this position, she is
coming across a bit too *packaged*. They aren't convinced
she's the best match for this company or the best fit with
the other staff, because they haven't been able to get a
feel for what Mary is really about. How do you suggest I
help Mary nail this last interview and land the offer?
Ann Answers:
An employment interview is NOT THE TIME TO LEAVE THEM GUESSING
about who you are. In this case, the offer is a go! as far
as Mary having the right background and expertise. It's
time for her to step it up and leave no doubt that she'll
be a great fit within their organization (that's only if
she truly is...if not, this is not the job for her).
How? Help Mary review the company's website, annual report,
and any other information that has been shared in the previous
interviews. She needs to FIND A COMMONALITY...a mutual interest
or goal she shares with this company. Not only find one,
but present it in a genuine way to start a comfortable conversation,
ALLOWING THEM TO GET TO KNOW something more about her. Mary
needs to MAKE IT EASY FOR THEM TO SEE THE VALUE, by being
prepared to SHARE a real example of how she's played this
interest out in her own work or life. Commonalities are
what connect people. But IT'S UP TO US TO CREATE THE CONNECTION!
(Follow-up: HeadHunter appreciated this advice, followed
it, and the candidate landed the offer the next day...Go
for the Bold!)
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Ask
Ann
Work + Life
Business Student, Twin
Cities, Asks Ann!
My Dad wants and expects me to take over his business one
day. I work there now as a part-time job, but have absolutely
no interest in taking over his business. I'm not sure what
to do about it.
Ann Answers:
You are lucky to experience what many of us never will:
working with our parents, getting a glimpse of their work
day, and the chance to be learning the ropes of an established
business while you're in a learning-curve stage of discovering
what really interests you and where your gifts abound.
Continue to work with your Dad. And then take it a step
further. BECOME THE BEST employee his company ever had.
Be proud of your contribution as your Dad is surely proud
of you.
And next is the tough part: When the day comes that you're
getting to the point you know without a doubt that this
business is not for you, you'll need to DIG UP YOUR BEST
BOLD and invite your Dad to have a heart-to-heart talk.
Tell him FROM YOUR GUT exactly how you feel and that, while
you recognize the gift of his offer and the love he's reflecting
in wanting it for you, it's simply not where your passions
lie or where you're heading. BE PREPARED AND CONFIDENT in
explaining to your Dad where you see yourself and how another
opportunity will be a better fit. Then LISTEN UP. You just
might learn something new.
Don't be surprised, as you continue to grow and develop
who you and are what you're about...you just may end up
CREATING AN OPPORTUNITY within your Dad's business that's
a perfect fit for you.
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